Managing Effective Paid Media for Branding Campaigns

Ayima have been providing paid media solutions to brands of all sizes in all sectors for over five years, focusing on driving awareness, engagement and, ultimately conversions, efficiently. This half-day course taught at Ayima’s London office is designed to showcase how your brand could be leveraging social ads, paid search and display media to get your brand in front of the right audience in the most impactful way.

Morning Course (9:30am start) | Ayima London office, London, UK | Date TBD | FREE


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How Can Paid Media Drive Your Brand Forward?

Making sure the right people are aware of your offering is key for brands of all sizes. Hanging around the bottom of the funnel for those low-hanging conversions will only get you so far if nobody is aware of your brand in the first place.

The sweet spot is to make sure you’re filling the funnel from the top. Not with untargeted spray-and-pray advertising, but with focussed, relevant and layered paid media campaigns leveraging the benefits of the right paid media platforms to access your audience in the right moments.

Will either Pinterest or LinkedIn give you direct access to your key audiences? Can YouTube help fill your retargeting pools efficiently? Will top of funnel generic search deliver relevant traffic? And how do smart branding tactics fit in to your overall full-funnel strategy?

This course gives you insights into how Ayima have managed successful branding campaigns across a diverse spectrum of clients from Macmillan Cancer Support to Yo! Sushi to Love Island Bingo. Packed with real-world tips and learnings, you’ll leave this course brimming with practical ideas of how to target your core audiences with impactful branding campaigns that work, and the technical know-how to back it up.

This Paid Media For Branding Campaigns Training Course Will Cover:

  • How to identify and model audiences using in-platform pixels
  • Making sure your campaigns have the right objectives
  • How to measure and report on brand campaigns – and how to get attribution right
  • How to measure offline growth and awareness
  • Getting the best out of top-of-funnel search
  • What sort of creatives will give you the best cut-through for your audience

This course is packed with useful tips and advice to help you manage or brief-on paid media campaigns to push your brand campaigns further.

Who is this Paid Media training workshop for?

This training course will be for anyone working in digital marketing on any brand that needs to consider branding as part of their digital strategy. And that’s all brands!

If you’ve tried social media ads but couldn’t get the return you wanted, or generic search doesn’t provide the returns you need, then this course is for you.

The course touches on the fundamentals of all paid media but goes in to more depth on the specifics of how to create, measure and optimise successful paid social and searchcampaigns. Focusing on paid search (PPC) and Facebook, we will also touch on programmatic display, traditional display and other social media platforms such as LinkedIn, Pinterest, Reddit, Quora and Snapchat.

Location Ayima London office - London, UK

Date Date TBD

Course Overview

Part 1: Audiences and Pixels

  • Setting the Right Objectives for your Branding Campaigns
  • Using Pixels: Identifying & Creating the Right Audiences
  • Measurement, Reporting and Attribution for Branding

Part 2: Better Creatives, More Channels

  • Making Top-of-Funnel Paid Search Work
  • Cross-Channel Creative & Content Best-Practice
  • How to Manage and Measure Testing

Part 3: Measuring & Planning

  • Using Uplift Studies & Offline Measurement
  • Creating a Brand Plan

Benefits

Following this training course, you will:

  • Understand the importance of tagging and how this can give you a clearer view of who your audience is
  • Know how to measure your branding activity, including offline elements
  • Be able to brief in powerful creatives and test these structured ways
  • Manage impactful branding campaigns across paid media channels

About Your Trainer

Paul Risebury-Crisp

Paul Risebury-Crisp has been working in digital marketing since 2004 and focusing on performance media since 2007. On client-side, agency-side and working on leading tech platforms, Paul has worked across verticals from telecoms, finance and fashion to gaming, B2B and charity - the only thing that connects his clients being a strong performance focus.

Questions like “What font best represents our brand?” and “Which hue of blue speaks to our core audience?” are all well and good but what drives Paul, and his entire Paid Media team, is a drive to get to the data to give objective answers and spur campaigns onwards.

Location

Ayima London office

1 Lindsey St, London EC1A 9HP

Why Learn Managing Effective Paid Media for Branding Campaigns with Ayima Insights Training

Enhance your strategy: Strengthen your digital strategy by knowing how to measure, report and test branding campaigns and tactics.

Learn from experts: Throughout the years, through trial and error, we have learned what works and what doesn’t when it comes to paid social ads, paid search and display for branding clients.

Make an impact: Our experts will reveal the techniques and strategies that you can directly impact your branding campaigns and drive results.

Location Ayima London office - London, UK

Date Date TBD

Why Learn Managing Effective Paid Media for Branding Campaigns with Ayima Insights Training

Enhance your strategy: Strengthen your digital strategy by knowing how to measure, report and test branding campaigns and tactics.

Learn from experts: Throughout the years, through trial and error, we have learned what works and what doesn’t when it comes to paid social ads, paid search and display for branding clients.

Make an impact: Our experts will reveal the techniques and strategies that you can directly impact your branding campaigns and drive results.

Location Ayima London office - London, UK

Date Date TBD

Any Questions?

Interested in a current or future course in your area but need more information before booking? We’re here to help! Send us your questions via the form below and we’ll be in touch shortly.

Any Questions?

Interested in a current or future course in your area but need more information before booking? We’re here to help! Send us your questions via the form below and we’ll be in touch shortly.