Managing Effective Paid Media for eCommerce Campaigns

Ayima have been providing paid media solutions to brands of all sizes in all sectors for over five years, focusing on driving awareness, engagement and, ultimately, conversions efficiently. This half-day course taught at Ayima’s London office is designed to showcase how your brand could be leveraging social ads, paid search and display media to drive performance of eCommerce campaigns, focusing on returning a positive ROI.

Morning Course (9:30am start) | Ayima London office, London, UK | Date TBD | FREE


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How Can Cross-Channel Paid Media Drive Your Online Revenue?

Is your paid search team using audience insights from your social ads team? Is site data from your programmatic efforts informing your Facebook targeting strategies? How are you using search term data in non-search targeting strategies?

What are your business or campaign objectives? Who is your target audience? Neither of these questions should be channel-specific but both can have a massive impact on your bottom-line!

Cross-channel thinking needs to be built in to any eCommerce strategy from campaign ideation to optimisation. Users don’t exist in a channel-vacuum and a strategy that focuses on channels over audiences will never be able to convert users effectively.

This training workshop looks at how you can use data to inform cross-channel strategies that deliver the strongest cumulative results by having overall and intelligent channel-specific targets.

Truly understanding the cross-channel revenue opportunity is the surest way to success for eCommerce buisnesses and you will leave this training with a quiver on new ideas you’ll be eager to put into practice.

This Paid Media For eCommerce Campaigns Training Course Will Cover

  • How to identify and model audiences using in-platform pixels
  • Making sure your campaigns have the right objectives
  • How to use feeds to get the most out of product-enabled platforms
  • Creative best-practice and testing
  • Managing the bottom of the funnel – how to get over that final hurdle

This course is packed with useful tips and advice to help you manage or brief-on paid media campaigns to drive your campaign performance.

Who is this Paid Media training workshop for?

This training course will be for anyone working in digital marketing on any eCommerce brands.

If you’ve tried paid media ads but couldn’t get the return you wanted, then this course is for you.

The course touches on the fundamentals of all paid media but goes in to more depth on the specifics of how to create, measure and optimise successful search and social campaigns. Focusing on paid search (PPC) and Facebook, we will also touch on programmatic display, traditional display and other social media platforms such as LinkedIn, Pinterest, Reddit, Quora and Snapchat.

Location Ayima London office - London, UK

Date Date TBD

Course Overview

Part 1: Audiences and Pixels, Feeds and Products

  • Setting the Right Objectives for your eCommerce Campaigns
  • Using Pixels: Identifying & Creating the Right Audiences
  • Making eCommerce Feeds Work for Search, Social and Display

Part 2: Increasing Channel Reach and Scale

  • Managing Cross-Channel Creative and Content
  • ADvanced cross-Channel eCommerce
  • How to test and launch new channels

Part 3: Focusing on Conversions

  • How to Drive Conversion Home with Display
  • Managing Bottom-of-Funnel Campaigns
  • Integrating you Analytics Data

Benefits

Following this training course, you will:

  • Learn how to use cross-channel data effectively
  • Understand how to maximise new channels
  • Know how  to implement incrementality testing to show the true impact of any channel
  • Be able to plan and deliver, or brief in, performance-focused activity

About Your Trainer

Paul Risebury-Crisp

Paul Risebury-Crisp has been working in digital marketing since 2004 and focusing on performance media since 2007. On client-side, agency-side and working on leading tech platforms, Paul has worked across verticals from telecoms, finance and fashion to gaming, B2B and charity - the only thing that connects his clients being a strong performance focus.

Questions like “What font best represents our brand?” and “Which hue of blue speaks to our core audience?” are all well and good but what drives Paul, and his entire Paid Media team, is a drive to get to the data to give objective answers and spur campaigns onwards.

Location

Ayima London office

1 Lindsey St, London EC1A 9HP

Why Learn Managing Effective Paid Media for eCommerce Campaigns with Ayima Insights Training

Enhance your strategy: Strengthen your digital strategy by knowing how to measure, report and test eCommerce campaigns and tactics.

Learn from experts: Throughout the years, through trial and error, we have learned what works and what doesn’t when it comes to paid social ads, paid search and display for eCommerce clients.

Make an impact: Our experts will reveal the techniques and strategies that you can directly impact your eCommerce campaigns and drive results

Location Ayima London office - London, UK

Date Date TBD

Why Learn Managing Effective Paid Media for eCommerce Campaigns with Ayima Insights Training

Enhance your strategy: Strengthen your digital strategy by knowing how to measure, report and test eCommerce campaigns and tactics.

Learn from experts: Throughout the years, through trial and error, we have learned what works and what doesn’t when it comes to paid social ads, paid search and display for eCommerce clients.

Make an impact: Our experts will reveal the techniques and strategies that you can directly impact your eCommerce campaigns and drive results

Location Ayima London office - London, UK

Date Date TBD

Any Questions?

Interested in a current or future course in your area but need more information before booking? We’re here to help! Send us your questions via the form below and we’ll be in touch shortly.

Any Questions?

Interested in a current or future course in your area but need more information before booking? We’re here to help! Send us your questions via the form below and we’ll be in touch shortly.