Managing Effective Paid Media for Lead-Gen Campaigns

Ayima have been providing paid media solutions to brands of all sizes in all sectors for over five years, focusing on driving awareness, engagement and, ultimately conversions, efficiently. This half-day course taught at Ayima’s London office is designed to showcase how your brand could be leveraging social ads, paid search and display media to drive your lead-generation efforts. Whether you’re growing your database, your pipeline or event-commitment, we’ll show you how to use all the tools at your disposal.

Morning Course (9:30am start) | Ayima London office, London, UK | Date TBD | FREE


Request Free Tickets

How Can Paid Media Become A Major Source Of Leads?

Lead-Gen is no longer cold-calling and list-rental. It’s about reaching the right audiences at the right time – and letting them register interest right there and then, even in the ad platform.

Lead-Gen campaigns are no less sophisticated, complex and data-lead than any other campaign type – in fact often more so. And with the range of dedicated lead-gen ad-formats across search and social platforms (not to mention rich media display options), lead-gen has never been as attractive an option to brands who may not have used it traditionally.

Ayima work with clients across B2B, ecommerce and charities who all use lead-gen to drive their performance and their brand – and have even worked with Facebook on developing new functionality to drive lead-gen ads further.

This course gives you a detailed overview on how your business can be making better use of lead-gen in your marketing efforts.

This Paid Media For eCommerce Campaigns Training Course Will Cover

  • How to use in-platform lead-generation ad formats
  • On-site best-practice for taking people through your form submission processes
  • The importance of integrating your CRM data
  • Using lead-gen to drive call-ins and other offline metrics
  • Deeper detail on the capabilities of LinkedIn lead-gen ads

This course is packed with useful tips and advice to help you manage or brief-on lead-gen campaigns to push your marketing efforts further.

Who is this Paid Media training workshop for?

This training course will be for anyone working in digital marketing on any brand that considers Lead-Gen as part of their digital strategy… or is thinking about it.

If your pipeline is dry, your efforts lacking engagement or your database not growing then this course is for you.

The course touches on the fundamentals of all paid media but goes in to more depth on the specifics of how to create, measure and optimise successful lead-gen campaigns. Focusing on Google ads, LinkedIn and Facebook, we will also touch on programmatic display and on-site conversion rate optimisation.

Location Ayima London office - London, UK

Date Date TBD

Course Overview

Part 1: Who to Target and How

  • Setting the Right Objectives for your Lead-Gen Campaigns
  • Maximising the Opportunity at Every Stage of the Lead Funnel
  • Smart Integration of CRM Data

Part 2: Lead-Gen Channels and Mechanisms

  • Exploring In-Platform Options and Best-Practice
  • The LinkedIn Opportunity
  • Form and Landing Page Optimisation

Part 3: Beyond the Basics

  • Driving Offline Leads
  • How to Incentivise Users
  • Effective PPC for B2B

Benefits

Following this training course, you will:

  • Understand the range of options available to you for Lead-Gen campaigns
  • Know how to measure your Lead-Gen activity, including offline elements
  • Be able to brief in or manage powerful Lead-Gen campaigns and creatives

About Your Trainer

Paul Risebury-Crisp

Paul Risebury-Crisp has been working in digital marketing since 2004 and focusing on performance media since 2007. On client-side, agency-side and working on leading tech platforms, Paul has worked across verticals from telecoms, finance and fashion to gaming, B2B and charity - the only thing that connects his clients being a strong performance focus.

Questions like “What font best represents our brand?” and “Which hue of blue speaks to our core audience?” are all well and good but what drives Paul, and his entire Paid Media team, is a drive to get to the data to give objective answers and spur campaigns onwards.

Location

Ayima London office

1 Lindsey St, London EC1A 9HP

Why Learn Managing Effective Paid Media for Lead-Gen Campaigns with Ayima Insights Training

Enhance your strategy: Strengthen your digital strategy by knowing how to get the best out of new Lead-Gen formats and techniques.

Learn from experts: Throughout the years, through trial and error, we have learned what works and what doesn’t when it comes to paid social ads, paid search and display for Lead-Gen clients.

Make an impact: Our experts will reveal the techniques and strategies that you can directly impact your Lead-Gen campaigns and drive results.

Location Ayima London office - London, UK

Date Date TBD

Why Learn Managing Effective Paid Media for Lead-Gen Campaigns with Ayima Insights Training

Enhance your strategy: Strengthen your digital strategy by knowing how to get the best out of new Lead-Gen formats and techniques.

Learn from experts: Throughout the years, through trial and error, we have learned what works and what doesn’t when it comes to paid social ads, paid search and display for Lead-Gen clients.

Make an impact: Our experts will reveal the techniques and strategies that you can directly impact your Lead-Gen campaigns and drive results.

Location Ayima London office - London, UK

Date Date TBD

Any Questions?

Interested in a current or future course in your area but need more information before booking? We’re here to help! Send us your questions via the form below and we’ll be in touch shortly.

Any Questions?

Interested in a current or future course in your area but need more information before booking? We’re here to help! Send us your questions via the form below and we’ll be in touch shortly.