SEO for beginners - An Introduction

Ayima have been providing search engine optimisation consultation for the last 12+ years becoming experts in the field and helping countless businesses, including some of the nation's biggest brands, drive performance through organic channels. This half-day course taught at Ayima’s London office is designed to introduce marketing managers with basic knowledge of SEO the fundamentals to develop a foundation knowledge of SEO which can then be used to drive traffic can sales revenue.

Morning Course (9:30am start) | Ayima London office, London, UK | February 12, 2020 | FREE


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How To Grow Organic Traffic in 2020

This course is designed to help marketers to not only understand what is SEO but how impactful SEO can be to a business’s overall digital strategy and how SEO affects other channels. We aim to provide an interactive session which will show you how to better your digital strategy.

Covering practical and proven techniques, you’ll leave here with the strategies, tools and techniques that you need to boost your position in search results and ultimately increase your organic market share for 2020.

This SEO training course will cover:

  • What is SEO and its history
  • The value of SEO and where it can sit within your digital strategy
  • Google’s algorithm
  • Defining an SEO strategy – what keywords are right for me?
  • Technical SEO including on-page
  • Tracking successful and examples

This course is packed with useful tips and advice to help you begin your journey into SEO.

Who is this SEO course for?

Ayima’s SEO training course is designed for all digital marketers, client-side SEO champions and business owners involved in or planning to start implementing SEO as part of your digital marketing strategy who wish to understand SEO and its core benefits. This is a complete entry-level course and no previous SEO experience is required. Previous training attendees included:

  • Digital Marketing Managers/Strategists/Specialists
  • Content Strategists/Specialists
  • Ecommerce Managers/Strategists/Specialists

Location Ayima London office - London, UK

Date February 12, 2020

Course Overview

Part 1: What is SEO?

  • What is SEO?
  • How has this evolved over the last 20 years?
  • Why is this important to my business?

Part 2: Understanding Google’s Algorithm

  • What even is an algorithm?
  • How does Google’ decide which web page to rank for a query?
  • The future of SEO

Part 3: Defining an SEO Strategy – where to start?

  • Picking your keywords
  • On-page metrics and how to influence them
  • What are the next steps?

Part 4: Q&A – Addressing Your Unique Challenges

  • Your chance to ask our team of experts about how to manage your challenges

Benefits

Following this training course, you will be able to:

  • A basic understanding of how search engines work
  • Understand how SEO fits in with other marketing channels
  • The ability to identify keyword opportunities and understanding users intent
  • An understanding of on-page metrics and how they affect performance

About Your Trainer

Martin Fennon

Martin is the Associate Director of SEO at Ayima, with 6 years experience in SEO and 4.5 years at Ayima, progressing from an SEO consultant during that time. He has extensive experience working across Retail, RMG, Service and Travel industries focusing on providing technical SEO strategies, platform migrations on off-page support and analysis.

Martin specialises in gaming and e-commerce SEO. His intention throughout his training courses is to demystify SEO.

Location

Ayima London office

1 Lindsey St, London EC1A 9HP

Why Learn SEO for beginners - An Introduction with Ayima Insights Training

Build a strategy: Learn how to build basic SEO strategies to support other channels and drive additional revenue through your business.

Drive relevant traffic: Learn basic techniques to improve traffic to your website for relevant keywords.

Explore Value: Leverage our teams experience to ask questions unique to your business. We have experience developing and implementing SEO strategies across some of the UK's biggest brands and our unique approach to SEO and data has helped us to understand what works and what does not!

Location Ayima London office - London, UK

Date February 12, 2020

Why Learn SEO for beginners - An Introduction with Ayima Insights Training

Build a strategy: Learn how to build basic SEO strategies to support other channels and drive additional revenue through your business.

Drive relevant traffic: Learn basic techniques to improve traffic to your website for relevant keywords.

Explore Value: Leverage our teams experience to ask questions unique to your business. We have experience developing and implementing SEO strategies across some of the UK's biggest brands and our unique approach to SEO and data has helped us to understand what works and what does not!

Location Ayima London office - London, UK

Date February 12, 2020

Any Questions?

Interested in a current or future course in your area but need more information before booking? We’re here to help! Send us your questions via the form below and we’ll be in touch shortly.

Any Questions?

Interested in a current or future course in your area but need more information before booking? We’re here to help! Send us your questions via the form below and we’ll be in touch shortly.