SEO for e-commerce

Ayima have been providing search engine optimisation consultation for the last 12+ years becoming experts in the field and helping countless businesses, including some of the nation's biggest brands, drive performance through organic channels. This half-day course taught at Ayima’s London office is designed to provide an insight into how to be competitive in an e-commerce space, with examples provided across countless industries.

Morning Course (9:30am start) | Ayima London office, London, UK | March 4, 2020 | FREE


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Leveraging SEO for E-Commerce websites

The course is designed to help marketers understand and implement SEO techniques to improve organic visibility across various e-commerce platforms and verticals. 

Covering practical and proven techniques, you’ll leave the course with the strategies, tools and techniques that you need to boost your organic exposure for category, subcategory and product landing pages, as well as tactical insights on faceted navigation.

This SEO training course will cover:

  • The value of SEO and where it can sit within your digital strategy
  • Google’s algorithm 
  • What makes a good category and subcategory landing page?
  • Overview of core e-commerce platforms
  • Effectively optimising facet URLs
  • Technical SEO barriers including; managing crawl budget on large scale websites, removing keyword cannibalisation and optimising for single page applications

This course is packed with useful tips and advice to help you get the most value from SEO for your e-commerce website.

Who is this SEO course for?

Ayima’s SEO training course is designed for all digital marketers, client-side SEO champions and business owners involved in or planning to start implementing SEO as part of your digital marketing strategy who wish to understand SEO and its core benefits. This is an intermediate SEO training session and a base level of SEO experience is required.

This course would be ideal for:

  • Digital Marketing Managers/Strategists/Specialists
  • Production assistants
  • E-commerce Managers/Strategists/Specialists

Location Ayima London office - London, UK

Date March 4, 2020

Course Overview

Part 1: What is the value of SEO?

  • Where does SEO sit in the conversion funnel?
  • How can SEO support other digital channels
  • Google’s algorithm

Part 2: Common E-Commerce platforms: Pro and Cons

  • Magento vs Woocommerce vs Shopify vs others
  • Limitations and benefits specifically linked to SEO

Part 3: Optimising for E-Commerce

  • Defining keyword opportunity
  • Benefits of targeting long tail terms

Part 4: Technical Training

  • Facet Optimisation
  • Minimising duplication while maximum crawl budget
  • Single page applications – a beginners overview
  • Schema markup for e-commerce websites

Part 5: Q&A – Addressing Your Unique Challenges

  • Your chance to ask our team of experts about how to manage your challenges

Benefits

Following this training course, you will be able to:

  • A basic understanding of the pros and cons of core e-commerce platforms
  • Understand how SEO fits in with other marketing channels
  • Optimising for e-commerce websites including how to manage facets and remove website duplication
  • An understanding of what Schema is and how to implement it
  • Single page applications and how to manage them

About Your Trainer

Martin Fennon

Martin is an Associate Director of SEO at Ayima, with 6 years experience in SEO and 4.5 years at Ayima, progressing from an SEO consultant during that time. He has extensive experience working across Retail, RMG, Service and Travel industries focusing on providing technical SEO strategies, platform migrations on off-page support and analysis.

Martin specialises in gaming and e-commerce SEO. His intention throughout his training courses is to demystify SEO.

Location

Ayima London office

1 Lindsey St, London EC1A 9HP

Why Learn SEO for e-commerce with Ayima Insights Training

Platform Experience: Over the past 10 years or so Ayima has worked with a range of retailers on a range of platforms, our experience optimising and troubleshooting problems on specific platforms can help to improve your brands SEO.

Drive relevant traffic: Learn optimisation tips and tricks specific to small, medium and large e-commerce websites.

Explore Value: Leverage our teams experience to ask questions unique to your business. We have experience developing and implementing SEO strategies across some of the UK's biggest brands and our unique approach to SEO and data has helped us to understand what works and what does not!

Location Ayima London office - London, UK

Date March 4, 2020

Why Learn SEO for e-commerce with Ayima Insights Training

Platform Experience: Over the past 10 years or so Ayima has worked with a range of retailers on a range of platforms, our experience optimising and troubleshooting problems on specific platforms can help to improve your brands SEO.

Drive relevant traffic: Learn optimisation tips and tricks specific to small, medium and large e-commerce websites.

Explore Value: Leverage our teams experience to ask questions unique to your business. We have experience developing and implementing SEO strategies across some of the UK's biggest brands and our unique approach to SEO and data has helped us to understand what works and what does not!

Location Ayima London office - London, UK

Date March 4, 2020

Any Questions?

Interested in a current or future course in your area but need more information before booking? We’re here to help! Send us your questions via the form below and we’ll be in touch shortly.

Any Questions?

Interested in a current or future course in your area but need more information before booking? We’re here to help! Send us your questions via the form below and we’ll be in touch shortly.